During her tenure with ABMA, she has successfully implemented a marketing plan resulting in advertising sales increasing by 66%, social media reach growing by more than 1,000%, and print buyers guide distribution growing to almost 7,000 recipients in addition to distribution at national trade shows.
Bob Knoedler, president, EMA, discusses how the shift to virtual meetings has positively impacted the organization, the importance of energy efficiency, and more.
The HVACR manufacturing organization aims to reduce its 39 product sections to four sectors and replace its existing executive committee with a 15-member board of directors.