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Aquatherm celebrates 40 years with rebranding

May 6, 2013
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Aquatherm is marking 40 years in business with a refreshed logo and new product titles. The pipe manufacturing company based in Attendorn, Germany, is a supplier of polypropylene-random piping systems worldwide with seven major product lines, five of which are currently available in North America.

“Aquatherm has been the world’s leading polypropylene pipe producer and innovator for decades, and as the company celebrates its 40th anniversary, we are proud to launch this rebranding campaign,” said Dirk Rosenberg, managing director of Aquatherm GmbH. “Along with a fresh new logo, we have better aligned the names of our products with their applications. The new product names and logo position us to continue our steady growth in North America and around the globe.”

Since developing the original Aquatherm Greenpipe® system that propelled Aquatherm into the world market, the product lineup has expanded gradually over time. Because new innovations were named as they were created, some disparities resulted.

“A few of our products were named after the application they were originally designed for, but were later used with other types of projects,” said Steve Clark, president of Aquatherm North America. “Climatherm is a good example – it was designed for air conditioning, but is appropriate for hydronic, compressed air, chemical transport, and many other applications.”

For the sake of unity and clarity, the Aquatherm product lines will be identified using a color-coded convention. This was originally tested in the U.S. market when Aquatherm's original piping product, Fusiotherm, was renamed to Aquatherm Greenpipe. With the new naming system, Aquatherm Greenpipe will now become Aquatherm Green Pipe, and Climatherm will be known as Aquatherm Blue Pipe®. Aquatherm Lilac Pipe® will retain its same name.

“We’re trying to provide a better, more intuitive experience with our products,” added Clark. “We look forward to the opportunity of improving piping systems everywhere.”       

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