Today's News

Aquatherm celebrates 40 years with rebranding

May 6, 2013
/ Print / Reprints /
ShareMore
/ Text Size+

Aquatherm is marking 40 years in business with a refreshed logo and new product titles. The pipe manufacturing company based in Attendorn, Germany, is a supplier of polypropylene-random piping systems worldwide with seven major product lines, five of which are currently available in North America.

“Aquatherm has been the world’s leading polypropylene pipe producer and innovator for decades, and as the company celebrates its 40th anniversary, we are proud to launch this rebranding campaign,” said Dirk Rosenberg, managing director of Aquatherm GmbH. “Along with a fresh new logo, we have better aligned the names of our products with their applications. The new product names and logo position us to continue our steady growth in North America and around the globe.”

Since developing the original Aquatherm Greenpipe® system that propelled Aquatherm into the world market, the product lineup has expanded gradually over time. Because new innovations were named as they were created, some disparities resulted.

“A few of our products were named after the application they were originally designed for, but were later used with other types of projects,” said Steve Clark, president of Aquatherm North America. “Climatherm is a good example – it was designed for air conditioning, but is appropriate for hydronic, compressed air, chemical transport, and many other applications.”

For the sake of unity and clarity, the Aquatherm product lines will be identified using a color-coded convention. This was originally tested in the U.S. market when Aquatherm's original piping product, Fusiotherm, was renamed to Aquatherm Greenpipe. With the new naming system, Aquatherm Greenpipe will now become Aquatherm Green Pipe, and Climatherm will be known as Aquatherm Blue Pipe®. Aquatherm Lilac Pipe® will retain its same name.

“We’re trying to provide a better, more intuitive experience with our products,” added Clark. “We look forward to the opportunity of improving piping systems everywhere.”       

For more information, visit www.aquatherm.com.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

ES Gallery: Snapshots & Systems

Check out highlights from projects featured in our magazine this year!
9/25/14 2:00 pm EDT

Test Anxiety? Learn How and When to Test Your Standby Generator

This webinar will discuss generator reliability, testing, and troubleshooting from a practical perspective and make recommendations for a comprehensive inspection and testing program.

Engineered Systems Magazine

es0914_Cover-100.jpg

2014 September

Check out the September 2014 issue of Engineered Systems, with features on radiant panels, refrigerant flow systems, and much more!

Table Of Contents Subscribe

System Design

Based on your experience and knowledge level, are you currently comfortable designing or maintaining a system incorporating VRF or radiant ceiling panels?
View Results Poll Archive

THE ENGINEERED SYSTEMS STORE

The_Green_Energy_Management
The Green Energy Management Book

Learn from our experts how to evaluate job opportunities, market your services, sell a Walk-through Survey, target areas for an Energy Audit, calculate energy savings, do retrofit work, and win continuing contracts for retrofit work.

More Products

Clear Seas Research

Clear Seas Research ImageWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Tomorrow's Environment Podcast

This series from longtime columnist and chronic forward-thinker Howard McKew covers a lot of ground -- from retrocommissioning to systems training, on toward checklists for drawings and tips for meeting minutes. Click HERE to be taken to the podcast page!

STAY CONNECTED

new Facebook icon Twitter icon YouTube iconLinkedIn icon  Google+