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During her tenure with ABMA, she has successfully implemented a marketing plan resulting in advertising sales increasing by 66%, social media reach growing by more than 1,000%, and print buyers guide distribution growing to almost 7,000 recipients in addition to distribution at national trade shows.
After the postponement of the event last year due to the coronavirus pandemic, the company was able to coordinate a safe and successful event with about two-thirds of the usual attendance and no in-person banquets.
ABMA successfully addressed the many challenges put in its path to create an annual meeting appropriate for the times while continuing to offer significant value to its membership.
