A few years back, I wrote in this column the concern I had with consulting engineers being a commodity. At the time, I received several e-mails agreeing with the dilemma we frequently placed ourselves in as it pertains to being a commodity.
For as far back as I can recall, I have worked to build a business approach based on providing added value and have strived to stay away from being just one more price in the building industry. Each year, I preach about the importance of providing a quality product to a quality client while enjoying the process along the way.