The ISH North America show is fast approaching, and its promoters are offering some special promotions and other activities to help build brand awareness for exhibitors. The Red Carpet Club is an exclusive new program for key buyers and VIPs as nominated by exhiting companies. For their participation, RCC members will receive courtesy registration, personalized show badges, club lounge and meeting room access, welcome gifts, complimentary passes to all ISH NA seminars, a welcome reception, and an appointment setting service.

There is still plenty of time for exhibitors to submit their Red Carpet Club nominees. Information and the submission form are located on the show website www.ish-na.com (click North America) in the downloads section.

The New Products Showcase allows exhibitors to highlight new products before, during, and after the show. A panel of experts will judge the product categories and award certificates to the winners. Exhibitors can also submit press releases on these products and well add them to the show’s Press Release website section. Pre-registered attendees and media will be informed of this new area. Go to the downloads section for Rules & Regulations and Submission Form.

For more information about the show visit www.usa.messefrankfurt.com/shows/northamerica/ishna.