Buyer attendance for the upcoming show in Boston looks very strong, based on preliminary pre-registration numbers - and buyers are coming with sizable budgets. Canadian attendees alone bring at least $3 billion (CDN) in buying power. Current pre-registered attendee demographics indicate that over 45% of industry professionals planning to attend ISH-NA in Boston report an annual buying volume in excess of $10 million. Consistent with past trends, pre-registration results also indicate a consistent cross-section of attendee interest with the Kitchen and Bath, Plumbing, and HVAC/Hydronics with each appealing to approximately a third of the total registrants. Many Contractors as well as other attendees have indicated that they are coming to see more than one section of the show.
Organizers of ISH North America have expanded their customer service efforts for 2004 and beyond. Taking a cue from industry research, show surveys and personal feedback, the show is dedicated to providing exhibitors and attendees with a successful trade show experience. An exhibitor focus group provided insightful improvement suggestions as well as views about the future direction of the show's represented industries. Attendee marketing efforts for 2004 have gone beyond direct mail and advertising to include extensive one-on-one telemarketing efforts. The event's shuttle bus system, on-site signage, the number of attendee information counters, food/refreshment stations and seminar offers have all been substantially improved and expanded. The onsite registration system was redesigned to facilitate faster access to the expo and the seminar sessions.
For more information visit www.ish-na.com.
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