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Chad Ruff serves as chief technology officer at Swiftpage, a provider of the cloud-enabled CRM and marketing automation platform Act. Ruff is a graduate of Georgia Tech with a degree in electrical engineering and a minor in computer engineering. He also has an MBA with a minor in marketing from Georgia State University.
Marketing automation isn’t a thing of the future — it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world. However, there are a variety of marketing automation tools that many are unaware of and have the ability to help SMBs reach customers in a timely and effective way.
