Portacool LLC, the Texas-based supplier of evaporative cooling solutions, is celebrating its 25-year anniversary. The company says it is celebrating the milestone with the launch of a revitalized corporate identity that aims to signify the transformation of a company driven by innovation.
The new tagline, “When Comfort Counts,™” exemplifies a new era dedicated to worksite safety, productivity, sustainability, and social responsibility, according to company officials.
The multi-step rebrand process began in mid-2014 with intensive brand review and research. Portacool listened to decision makers and consumers down to the minute details. Eliminating the hyphens from the company’s name and logo was just one example of simplification and implementing feedback. Other rebranding marketing activities include the launch of a new website and advertising campaign, along with freshened social media sites. Concurrently, research and development has been invigorated to in an effort to revolutionize the industry with cutting-edge innovation in the near-term via new product and technology launches.
“This is an important and exciting time for the life of our company,” said Ben Wulf, CEO of Portacool. “What started as a single product transformed into a company shaped by committed personnel and strong relationships. Our company is now at the forefront of driving innovation in the portable cooling solutions industry, as well as working closely with manufacturers of fixed cooling solutions to increase efficiency.”