Buell & Buell eager to work with HVAC export industry.Buell & Buell eager to work with HVAC export industry.
Buell & Buell, a public and media relations firm, announced that it will further specialize their services for the industrial sector, including focusing efforts to help manufacturers receive high-profile exposure in the foreign media.
One of the brightest spots for manufacturers and the economy is exports. This year sales of American products outside the country surged 16.2%, according to the U.S. Department of Commerce. Analysts agree that exports are the primary reason the economy has been able to grow even during the housing crisis.
“Many companies don't realize that our industrial goods are viewed in the international markets as top-of-the-line and very desirable. The weak dollar is now making them even more affordable. Couple all this with the fact that the foreign press actually clamors for stories and information about U.S. products and the time is now for manufacturers to expand their markets globally,” Buell said.
An integral component of jump-starting overseas sales can be developing company credibility and product recognition through both foreign and U.S. editorial exposure.