Country And Western Fans Keep Their Cool At Traveling Music Festival
Arriving well before curtain time, George Strait fans were invited to visit larger tents sponsored by companies including Nokia, Chevrolet, Jack Daniels, and Doral Cigarettes for a marketing extravaganza. In each hospitality tent, fans could play games, see exhibits, sample products, and socialize.
Rising from the arena parking lot, a village of tents, some covering more than 10,000 sq ft, housed the major exhibitors in "Straitland." Around the giant temporary structures were smaller vendors selling everything from food to T-shirts. "It was colorful, lively, and a lot of fun," said Roland Reesby, Munters Moisture Control Services (MCS) western regional manager. Munters provides temporary air-conditioning equipment and services to events such as the "Straitland" festival. "Folks came to have a good time and we were there to make sure they were comfortable."