Regardless of the supply chain disruptions everyone is facing, customers still want to receive their orders much in the same way they would receive products from Amazon. Fast. Easy. No hassle. “Give me the option to purchase my products on my own, please.” “Ship it to me the next day, please.” “Give me an instant refund on my returns, please.”
Although striving to be like Amazon is definitely setting a high bar, let’s face it, it’s not achievable at the same scale unless you’re adding 10 Airbus aircraft to your fleet to speed up fulfillment or hiring 150,000 employees for the holidays or adding next-gen mechatronics to the warehouse. The Amazonian Effect has significantly changed consumer-shopping patterns forever, with Amazon leaving its competitors in the dust.