Bradford White Corporation has appointed two new sales directors. Jim French has been named director of sales for Bradford White Specialty Products and John Brody was named director of sales for Bradford subsidiary Laars Heating Systems.
Before joining Bradford White, French was employed as the vice president of wholesale sales for Bosch Thermotechnology North America. Prior to that post, French was the vice president of sales and marketing at Buderus Hydronics Systems. He brings experience in hydronic and tankless products to his position at Bradford White.
French will work closely with Bradford White manufacturers representatives and internal sales management in support of sales initiatives relating to boilers, volume water heaters, storage tanks, and tankless products. He will also work in conjunction with Bradford White subsidiary companies to execute corporate sales initiatives.
“As our business expands in new directions every day, we must also expand our team so our customers get the very best service possible. Adding Jim’s expertise will serve our customers and Bradford White very well. We’re excited to have him on board,” said Jim McGoldrick, vice president of sales for Bradford White.
Prior to joining Laars, Brody led the North American sales division for AERCO International where he was responsible for maximizing market growth, increasing revenue and profitability, and creating programs for new product development.
“John is a proven industry pro who has built solid business relationships that will serve Laars very well as we continue to grow sales and intensify our customer-centric focus. His talent for leading an internal sales force as well as a team of independent sales representatives and getting consistently positive results makes him a perfect fit for Laars, “said Rich Simons, general manager of Laars Heating Systems.