Bacharach Inc. has announced the launch of an updated website and brand identity. The company says it is revitalizing its logo, company colors, and redesigning its collateral materials to provide a clearer and stronger presence within their focus markets. The new brand identity more closely follows Bacharach’s strategic direction and focus of instrumentation solutions for the HVAC and refrigeration industries.
“The brand enhancements are more than just a logo makeover.” said Barry Phillips, vice president of marketing and sales for Bacharach. “It’s a reflection of our company’s commitment to over 100 years of innovation and support, making a measurable difference to our customers every day. We are leaders in HVAC&R instrumentation, and provide the latest product innovations in design, engineering, manufacturing, and support. We felt it important that the brand reflected our focus, strengths, and capabilities, and builds on our history of quality, durable, and reliable HVAC&R instrumentation.”