Russell Tavolacci named vice president of marketing, sales and service, and Christina Trondsen named director of marketing.

Daikin AC (Americas), Inc. announced the promotion of industry veteran Russell Tavolacci to vice president of marketing, sales and service, and the promotion of Christina Trondsen to director of marketing.

In his new position, Tavolacci will lead a team of marketing and sales professionals managing all of the company’s initiatives for distribution of Daikin residential and commercial HVAC systems for the U.S. and Canada. Most recently, he served as assistant vice president responsible for product development, engineering and applications, and national accounts.  In his new role, Tavolacci will report directly to Yoshinobu Inoue, president.

According to Inoue, the decision to promote Tavolacci was natural.  “Russ has held roles of increasing responsibility at Daikin AC. He continues to exemplify absolute dedication, industry knowledge, and strategic insight.  The addition of Russ to our executive team is acknowledgement of his effort to support our aggressive growth objectives in North America.”

Tavolacci, an active member of ASHRAE, has more than 24 years experience in the HVACR industry spanning the unitary and commercial/industrial markets. His product background spans unitary split systems, VRV systems, chillers, and commercial and industrial compressors.  Tavolacci holds a bachelors degree in Mechanical Engineering from Northeastern University in Boston.

Trondsen will continue to be responsible for the company’s advertising and strategic marketing efforts while also overseeing sales communications, promotions, events and marketing support for the growing Daikin Network Alliance (DNA) dealer program. She will report to Tavolacci.

“Based on her success of introducing Daikin AC to the North American HVAC industry, I am confident she will continue to help position Daikin for continued visibility and market leadership,” said Tavolacci. “With Christina leading our marketing and communications efforts among sales, media, customers and prospects, we are in a strong position to gain momentum in North America.”

Trondsen, who is a member of Women in HVACR, has more than 10 years experience in the HVACR industry serving in marketing and customer service roles. She holds a bachelors degree in marketing from Western New England College in Springfield, MA.