Lauria will oversee Shannon’s engineering, production, finance, and research and development departments.

Boyum will focus on growing business by accelerating the innovation pipeline, managing the product portfolio, connecting the technical aspects of solutions to the needs of Uponor’s customers, and building stronger connections between company strategies and customer experiences.

Previously orangetap marketing, BNP Engage will capitalize on the industry-specific expertise of BNP Media’s 45-plus publications and connect its clients to a vast audience of decision-makers across multiple industries.

Marketing automation isn’t a thing of the future — it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world. However, there are a variety of marketing automation tools that many are unaware of and have the ability to help SMBs reach customers in a timely and effective way.

The announcement comes on the heels of an organizational restructuring that formally separates sales and marketing.