ST. LOUIS — Ross & Baruzzini has acquired Genesis Planning, a Texas-based medical equipment planning and consulting firm.

“The acquisition of Genesis, combined with our current medical equipment planning division, Mitchell Planning, which we acquired in 2016, and EDI, a leading low-voltage and communications company brought on in 2018, creates one of the largest medical equipment and technology planning firms in the healthcare industry,” said Craig Toder, chairman, Ross & Baruzzini. “With the addition of Genesis, clients will have access to end-to-end planning services that support strategic capital initiatives and construction-related projects. Our capabilities will be integrated and scalable, enabling us to address the planning, procurement, logistics, and activation of the full spectrum of facility projects from the small and relatively simple to the most complex.”

Since 1990, Genesis has provided medical technology planning expertise to an array of national and international clients, ranging from physician groups to private, federal, and multi-organizational health care systems and academic medical centers. The combined client list of Mitchell and Genesis includes The University of Texas MD Anderson Cancer Center, Cleveland Clinic, The Mount Sinai Hospital, Memorial Hermann Health System, Houston Methodist Hospital, Mayo Clinic, Jackson Health System, and the Medical University of South Carolina.

“When you combine two strong players in the same market, you find synergies that enhance your collective ability to meet client needs,” said William H. Overturf III, president of Ross & Baruzzini. “We’re looking forward to learning from each other and making our combined entity that much more effective.”

Genesis will become a division of Ross & Baruzzini. Bob Nimon, managing principal of Genesis; William H. Overturf, III, president, Ross & Baruzzini; and Scott Vinson, Mitchell Planning managing principal, will collaborate to integrate Genesis with Mitchell and into the Ross & Baruzzini organization. Genesis and its 37 employees will continue to operate out of its center of excellence office in Houston as well as other U.S. and international locations.

“This partnership gives us greater depth in the U.S. with a regional office in Houston and enhanced resources to support our growing client list of major healthcare institutions across the Middle East,” Vinson said. “We are excited to join forces.”

Bob Nimon, managing principal, Genesis Planning, said, “We are enthusiastic about becoming part of a multifaceted organization uniquely positioned in the market and with the ability to provide a higher value and greater breadth of service to clients. Our employees will benefit from exposure to an even more diverse set of career opportunities.”

Financial terms of the acquisition were not disclosed. For more information, visit