It’s official — millennials now outnumber baby boomers. Fueled by avocado toast and lattes with paper straws, this youth movement is poised to significantly shift America’s future in the name of efficiency.
According to a recent study conducted by Nielsen, 73 percent of the millennial generation (those born from 1977 to 1995) are willing to pay more for sustainable goods. Even more eye-raising: 81 percent of millennials expect their favorite companies to make public declarations of their corporate citizenship. Could efficiency be any more desirable?