These days, all eyes are on downtown Milwaukee, location of the new $524 million Fiserv Forum. The multipurpose arena is home to the NBA’s Milwaukee Bucks and the Marquette University Golden Eagles men’s basketball team. The 714,000-square-foot facility is not only the city’s new central hub for sports and entertainment, it is expected to serve as an anchor and catalyst for Milwaukee’s downtown district.
The owners of the arena had lofty goals for the multipurpose venue. As designs and blueprints for the 17,500-person-capacity facility were being drafted, the Milwaukee Bucks reached out to A.O. Smith Corp. to handle the facility’s hot water needs.