Bill Liu has been appointed director of engineering for ICE AIR, a manufacturer of HVAC units for the new construction and replacement marketplaces. The announcement was made by Mo Siegel and Ric Nadel, ICE AIR's Co-CEOs.

"Bill's accomplishments in refrigeration and HVAC reflect a rich history of success at planning, developing, and implementing sustainable and growth programs in our industry," Siegel said. "His achievements in energy efficient and environmental friendly refrigeration equipment deployment and supply chain management made him the perfect fit for us."

"Bill has extensive international management and sourcing experience as well," Nadel added, "working in North America, Europe and Asia. Ice Air is excited to have him onboard."

Liu will be responsible for planning and directing all aspects of engineering activities and projects, including utilizing best practice methods and providing technical guidance for engineering initiatives. Officials said he will be managing the overall engineering budget and costs, incorporating components, materials, and tools that result in cost-effective and quality output.

"It's exciting to be here," Liu said. "Ice Air represents a company positioning itself for sustained growth, and when the owners' expressed such confidence in my abilities, I grabbed the opportunity to join them in that positioning."

Prior to joining ICE AIR, Liu was the program manager at General Electric Appliance for their Home Comfort Group, where he managed $250M Global Air Conditioner and Dehumidifier business. He has a degree in mechanical engineering from University of Maryland, an MBA from University of Louisville, and an MIT Sloan Certificate for Managing Complex Development Projects.