Hearth Pizzeria’s interior entrance area was so cold during the winter months that patrons moved tables and chairs away from the pizzeria’s sunny storefront views of downtown Needham, MA.
It’s uncertain whether the uncomfortable indoor air from busy door traffic during winter hurt the suburban Boston business, however, Owner Ivan Millan-Pulecio was sure it wasn’t helping to attract customers. Thus, about 300 sq ft went unused and its 64-seat capacity shrunk to 50 during busy prime time lunch and dinner periods because of the chilly entrance.