LG Electronics USA Air Conditioning Technologies says it has added two industry veterans to the organization. The company says these changes address the evolving needs of the U.S. market and support the growth of LG’s VRF technology.

New to the sales organization is William Danford, named as Northeast regional manager. Danford joins LG with more than 25 years of HVAC experience in New York City and surrounding markets. He previously held key management and sales roles for Johnson Controls and York International.

Sean Boyer has been named director of innovation and customer experience, responsible for customer support, sales systems, training, and inventory management. Boyer joins LG with a decade of industry experience. He has held positions with Fujitsu General America, Haier America, and Mitsubishi Electric Cooling & Heating.

“At LG, we have an unparalleled commitment to our customers to deliver innovative technology that secures our position as a leader in our industry. For that reason, it is critical that we recruit and retain the best and brightest in the industry.” said Kevin McNamara, senior vice president of LG Air Conditioning Technologies. “The addition of these industry experts positions the LG team to better support our customers in the U.S. market.”