Maxwell Systems Inc. says it has launched a rebrand of its company, which includes the new tagline “Empowering Construction.”
According to officials, the new brand aims to reinforce the company’s goal of being an all-in-one source for construction contractors. The rebranding is the product of third-party research, including one-on-one interviews, which were conducted to find the most pressing needs of construction professionals. The company found that contractors are looking for solutions that empower them to be more efficient and effective in managing complex business issues.