LonMark International appoints Barry Haaser as executive director
Haaser succeeds Ron Bernstein, who served as executive director since 2006.
In this position, Haaser’s responsibilities include implementing the strategy and management of LonMark International. He will also be instrumental in the expansion of the organization’s membership, certification and interoperability programs.
“We are pleased to expand Barry’s role to executive director,” said Tracy Markie, chairman of LonMark International. “Barry’s commitment and enthusiasm for the organization’s mission is matched by his experience and proven ability to execute.”
Haaser is the president of the Lakeview Group, a company providing marketing and association management services to trade associations. Haaser has extensive experience creating and managing industry alliances and trade associations including the Digital Home Alliance, Home Lighting Control Alliance, LonMark International, OpenADR Alliance, SunSpec Alliance, and the USNAP Alliance. Prior to starting his own company, Haaser spent 15 years with Echelon Corporation (ELON), where he held a number of marketing and business development positions in the U.S. and Europe. Haaser previously was vice president of marketing at Alacritech and director of marketing at Saratoga Systems.
Haaser succeeds Ron Bernstein, who served as executive director since 2006. LonMark International is grateful to Ron for his dedication, commitment and success over the last five years. Bernstein will be taking on a new role as senior director of commercial programs and business development for the open building controls market at Echelon.