Effective immediately, Ellers, Oakley, Chester & Rike, Inc. (EOCR), a full-service consulting engineering firm and a subsidiary of Smith Seckman Reid, Inc. (SSR), has changed its name to SSR Ellers, Inc. EOCR has operated as the Memphis office for Nashville, Tenn.-based SSR since January 1998, and the new identity more accurately reflects EOCR's relationship with SSR.