Loran Nordgren, founder and principal owner of Loran Nordgren & Company, recently announced that he and partner John O'Reilly had reached a formal succession agreement, enabling O'Reilly to organize a new, full-service marketing communications agency: LNC Communications, LLC. O'Reilly will serve as president of the new agency, and while Nordgren has announced his retirement, the 50-year industry veteran plans to remain active as a consultant to manufacturers in the plumbing field.