To help develop and maintain products and services to better meet the needs of its members and others in the global HVACR industry, ASHRAE is launching a comprehensive market research program. "It's vital that we have a better understanding of the needs of our members and others so we can better serve them with valuable products and services," said Kent W. Peterson, P.E., P2S Engineering of Long Beach, CA, an ASHRAE volunteer leading the program.
The market research program involves collecting data from current members, former members and non-members around the world. As part of the assessment, ASHRAE will conduct a survey via email all of its current members as well as conduct focus groups and telephone interviews. Some 50,000 people are expected to be asked about how they use existing ASHRAE products and services, how those products and services could be improved and what products and services should be developed to better assist the industry.