ISH North Americarecently announced that theAmerican Society of Sanitary Engineering(ASSE), based in Westlake, OH, has agreed to become an endorser of the ISH North America show. The event will be held from October 1-3, 2004, at the Mandalay Bay Resort & Casino Convention Center in Las Vegas. This latest announcement now gives ISH North America a total of 20 leading associations and other industry organizations that are lending their names and marketing support to the event.

ASSE joins four other organizations this year to express their endorsement and cooperation in marketing the show to their memberships. Other recent additions included The American Backflow Prevention Association, World Plumbing Council, International Association of Plumbing and Mechanical Officials, and the Refrigeration Service Engineers Society.

ISH North America is very pleased that ASSE will now be active supporters of the show and its 2,000 members will be encouraged to attend the ISH North America trade show and seminars in Las Vegas.