As part of his new post as international director ofFloorcovering for the United Brotherhood of Carpenters and Joiners of America, former business representative James Schmidhas also taken on leadership of the group’s new branding and marketing efforts. Known as the International Standards and Training Alliance (INSTALL), the new campaign fronts the union’s effort to reach out to all segments of the floorcovering industry to address the serious crisis in availability of thoroughly framed and qualified flooring installers.