ISH North America Approaching Target of 400 Exhibitors
“If there is one question that I get asked most often by manufacturers, it is about what will distinguish ISH North America from its predecessors,” said Inge Calderon, executive vice president of the ASA American Supply Association (Chicago). “I respond by saying that the ISH brand carries with it a whole set of conceptual ideas and approaches, which make the event unique.”
Featuring hvac; kitchen and bath products; plumbing; and pipes, valves and fittings; ISH North America addresses industry segments that don’t seem to have much common with regard to their respective customer base—at first sight. Yet, it has been shown that unanticipated business opportunities and relationships arise out of the combination. When attendees are offered a comprehensive and consolidated trade show, new business partners meet that might have never thought of addressing each other directly.