A.O. Smith Water Products Company (Irving, TX) has signed on as the primary sponsor for Team Pedal Power, the first and only all-women Wisport bicycle racing team. As the primary sponsor, the A.O. Smith Water Products logo will be featured across the front and back of the women' s jerseys as the group' s official team name. Based in southeastern Wisconsin, Team Pedal Power's commitment to support the community sets the group apart from other teams. Team Pedal Power uses its visibility to promote healthy lifestyle choices and raise awareness of crucial women's health issues. The team' s goal is to promote and portray fit, healthy and family-oriented lifestyles to everyone the women encounter.