Fabric duct revs up sales at revamped motorcycle dealership
With the ownership's encouragement to innovate and a $3 million budget, the design team created a modern indoor air comfort system featuring fabric ductwork, a five-theme show floor, kids' play area, local motor sports museum with multimedia displays, and other revolutionary ideas that create retail excitement and customer comfort.
Barney's stunning interior design has already caught the attention of the motorcycle industry. Last February, DealerNews, a power sports trade magazine covering North America, issued the 57-year-old Barney's its "Top 100" award in the "overall store design" category.