Sustainable & Attainable: The Physics of Efficiency
Back in the late 90's, I was trying to decide how to invest for my boys' education. "Should I diversify, or put everything in tech stocks?" I asked. Well, bonds and money markets were for chumps, so I jumped into the NASDAQ with both feet. Exactly 37 seconds after my last stock purchase cleared, Greenspan gave the all-clear and the nosedive began.
What do IRA's and 401k's have to do with R-134a you ask? Well, as I prepared to write this month's column, I found myself approaching sustainable design very much like I had approached investing a few years before. I found myself looking for something new and exciting, something cutting edge, something that would redefine HVAC as we know it. In essence, I was looking for our industry's equivalent to a hot stock tip.