The way we market our large building automation industry is rapidly changing. As if the technology explosion occurring in our industry were not enough, now all the marketing rules of the past are changing. Old relationships, methodologies, and even some of the mythologies are giving way to new and creative approaches to marketing our wares.
One of the major changes is that we are no longer a specialized industry that is applied as a preconceived part of a building. We are now the innovators that extend the reach and interaction of our client's information enterprise. In carrying out this task effectively, we must interface with our cli-ent's enterprise gurus, while sorting through our own technology evolution cloud to determine what is real and what is not.