Today’s HVAC brands face a unique set of challenges. Not only is equipment subject to new energy efficiency requirements, but the market and workforce are also changing. With the right approach and preparation, companies can turn these challenges into growth opportunities. The bright side is that business is there for the taking. To come out on top, though, your organization should ask, “Are we ready for the future?” If you can't answer “yes,” channel incentive and marketing programs can give your confidence and capabilities a boost.
Before looking at the ways you can prepare for the changing conditions of the HVAC industry, let’s examine those conditions more closely. There are three major factors defining the “new normal” of HVAC: