Greenwashing Isn’t Enough – Companies Must Put Sustainable Services at the Heart of Their Business to Secure their Futures
How service providers can deliver on the sustainable progress customers now demand by opting into a circular model that minimizes waste and recycles resources in the economy.
We know that customer expectations are increasing, and they are choosing brands that care and invest in sustainability. A good service offering is no longer enough on its own to influence today’s consumers, they want more — they want a brand they identify with in terms of values around sustainability.
A recent report found some 79% of consumers are changing their purchase preferences based on social responsibility, inclusiveness, or environmental impact shown by a brand. With this, businesses are under increasing pressure to move away from the traditional break/fix service model.