Marketing automation isn’t a thing of the future — it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world. However, there are a variety of marketing automation tools that many are unaware of and have the ability to help SMBs reach customers in a timely and effective way. In order for SMBs to compete with larger firms when it comes to customer reach, they need to approach their marketing plans with a strategic mindset.
Marketing automation not only provides important opportunities for interaction with the customer, but it can also save time. It’s no secret that time is a valuable resource, and that’s especially true when running a small business. Time saved on marketing means being able to capture new business and have more time to commit to other vital tasks. Here are just a few of the many benefits marketing automation provides: