Generating and using energy efficiently should be a no-brainer. Why would anyone want to spend more money than they have to, foolishly over-use limited energy resources, and emit more into the air and water than they have to in order to prosper, provide jobs, and live in comfort? Why would anyone ignore inarguable evidence that a relatively small investment in their home or business (or factory) can save money, resources, actually pay for itself after a reasonable period of time, and even selfishly yield some important ongoing public relations value to the business?