Engineered Systems Magazine

Armstrong unites companies under one name

June 12, 2013

As part of a global rebranding, S.A. Armstrong Limited will unite the entire group of Armstrong companies under a single name – Armstrong Fluid Technology. The new company name will be used by the group’s businesses around the world, creating one unified brand.

Armstrong officials said the re-branding reflects the company’s expanding international presence and the fact that many customers use the Armstrong brand across multiple countries. The company was founded in 1934 with headquarters in Toronto. Throughout the years, it has expanded its operations in Canada, the United States, the United Kingdom, India, and China.

“As the company approaches its 80th year in business, the next stage of our evolution sees us moving from a group of subsidiary companies to a global enterprise,” said Lex van der Weerd, CEO of Armstrong Fluid Technology. “The focus will be, as it has always been, to provide outstanding local service and solutions on a global basis.”