Engineered Systems Magazine

Maxwell Systems announces company rebrand

April 19, 2013

Maxwell Systems Inc. says it has launched a rebrand of its company, which includes the new tagline “Empowering Construction.”

According to officials, the new brand aims to reinforce the company’s goal of being an all-in-one source for construction contractors. The rebranding is the product of third-party research, including one-on-one interviews, which were conducted to find the most pressing needs of construction professionals. The company found that contractors are looking for solutions that empower them to be more efficient and effective in managing complex business issues.

“At this milestone, we're renewing our brand promise, and we're raising a new brand standard that brings this promise even more powerfully to life," said Jere Richardson, vice president of sales and marketing for Maxwell Systems. “Our new branding speaks to our core principles as a company dedicated to being all-in and going all-out for our customers. With the combination of our innovative software solutions, our knowledgeable team of experts, and our well-established best practices, we are able to empower construction companies to more profitably run, grow, and transform their businesses.”