- THE MAGAZINE
- EQUIPMENT & TOPICS
The Air-Conditioning, Heating, and Refrigeration Institute has debuted a new logo with the tagline “We Make Life Better.” The tagline also serves as AHRI’s new vision.
According to the association, the new logo and tagline is being introduced to complement AHRI's mission to serve as an advocate of North American HVACR and water heater manufacturers, and as a global leader of the industry. It also incorporates new colors to represent heating and cooling elements, which are reflective of the association’s diverse membership.
“It sums up everything we do, and everything we are about as an industry,” said AHRI President and CEO Stephen Yurek. “It is our goal to continue our work on performance standards and certification, while serving as a leading voice on environmental and energy policy.”
The new logo will be distributed to AHRI’s member companies and industry partners immediately, and will be implemented on all materials over the next several months.
“Our members’ products improve the lives of people all day, every day, and the new logo and tagline serve as a constant reminder of that fact,” added Yurek.
For more information or to check out the logo, visit www.ahrinet.org.