How does your product or service connect to everything in our online world, and which “connection communities” are part of it?
We now expect to see and control everything from our smart phones or tablets. This social and technological phenomenon of connection has greatly changed the expectations of all products. It has left us as an industry scrambling to understand what connection communities we want to be part of, and also how will we get our real-time data to the information cloud and return reactions back to our devices and services?