I have been extremely impressed by the recent efforts of the BACnet® consortium in marketing their product. BACnet® has had a long and rocky road to achieve consensus and become the global standard that it is today. It has been driven by the hard work of many talented people who, when pressed, to tell the world of their achievements are quick to point out that it is "not quite done yet." Well, we live in a world of "not quite done yet," so we have to build that into everything as active dialog and structure.
In the past, the strong supporters of BACnet have donated an incredible number of engineering hours to hash out the minute details of this global standard. I am pleased that they now are increasing their efforts and pooling their marketing resources to market BACnet the way it should be. History has proven that great concepts do not always win, but well-marketed great concepts do.